Job Title:  Paid Social & ABM Campaign Specialist

FARO INSIGHT Exists to Turn Reality into Understanding.

We believe the world is shaped by decisions and those decisions only hold up when they’re grounded in objective truth. Our solutions capture buildings, sites and scenes exactly as they are and transform that data into insight teams can use to plan, verify, investigate and act with confidence.

Across Architecture, Engineering & Construction (AECO), Geospatial and Public Safety, we support professionals who establish truth, verify progress, investigate events and protect people & places. From surveyors defining the foundations of a project, to architects and builders coordinating complex infrastructure, to public safety professionals documenting critical incidents to deliver justice to communities. Our solutions underpin accountability and inspire trust in every decision.

At FARO INSIGHT, we admire individuals who wish to shape the future with us. Who believe leadership starts with responsibility. Who believe great innovation serves real-world outcomes. And who believe in long-term impact, over short-term noise. Here, you will be part of a team that puts those beliefs into action, creating work that makes a meaningful difference.

Insight You Can Build On.

The Paid Social & ABM Campaign Specialist is responsible for planning, executing, and optimizing paid social media and Account-Based Marketing (ABM) campaigns. This role focuses on platforms such as LinkedIn Ads, Meta platforms, and region-specific social channels, as well as ABM tools such as 6sense or comparable platforms. The ideal candidate understands ABM methodologies, audience targeting, and multi-channel engagement strategies.

How you will make a difference @ FARO: 

• Plan, build, and optimize paid social media campaigns across platforms such as LinkedIn Ads, Meta platforms, and other region-specific social networks.
• Develop ABM campaigns targeting priority accounts using approved ABM platforms (e.g., 6sense or similar).
• Coordinate audience targeting, intent signals, and account segmentation to support ABM workflows.
• Create compelling ad copy and collaborate with creative teams to develop audience-specific visuals.
• Manage campaign budgets, pacing, and channel allocation to support pipeline and engagement goals.
• Monitor performance and provide insights on audience behavior, account engagement, and funnel movement.
• Use ABM platform capabilities for account insights, journey analytics, and activation strategies.
• Collaborate with demand generation, SDR, and field marketing teams to align ABM and paid social efforts with broader revenue goals.
• Stay informed on paid social and ABM best practices, targeting capabilities, and platform updates.

This position requires: 

• Bachelor’s degree in marketing, business, communications, or related field.
• 3+ years of experience in paid social media advertising and/or ABM campaign execution.
• Familiarity with ABM methodology and experience working with ABM platforms such as 6sense or similar.
• Experience managing paid social campaigns on LinkedIn Ads and other social platforms.
• Strong analytical skills with the ability to interpret engagement and account-level data.
• Excellent written and verbal communication skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Highly organized, detail-oriented, and comfortable managing multiple programs at once.

We are a drug-free workplace with pre-employment drug screening.

Join us. Become part of a dynamic organization that values quality, leadership, teamwork, honesty and openness as a way of life in conducting our business.

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