Job Title: Division VP Global Marketing
Peabody, MA, US, 01960
As the Division Vice President of Global Marketing you will lead the division’s global marketing strategy, digital transformation, and commercial marketing execution to drive profitable organic growth, brand equity, and customer engagement across multiple business units.
About the Role:
This role provides strategic and hands-on leadership for the Ultra Precision Technologies (UPT) division’s global marketing organization, including digital and commercial marketing teams across multiple time zones. You will define and execute an integrated marketing strategy spanning brand, demand generation, product marketing, customer insights, and digital platforms. This position reports to the Division Vice President and partners closely with Business Unit leaders, product management, sales, and corporate stakeholders.
Key Responsibilities:
- Develop and execute a unified division-wide marketing strategy aligned to divisional and corporate objectives (brand awareness, customer engagement, lead generation, and growth).
- Serve as the division’s senior marketing advisor—providing the VP/GM and Business Unit leaders with clear strategy, KPIs, market insights, and regular performance updates.
- Lead and evolve the global marketing organization, including shared services/centers of excellence and distributed teams in multiple regions; identify talent gaps, hiring needs, coaching, and succession planning.
- Drive digital transformation initiatives (e.g., marketing automation, analytics, AI-enabled marketing tools, eCommerce) to improve pipeline creation, customer experience, and measurable ROI.
- Own and optimize the division’s digital ecosystem (CMS, websites, SEO/SEM, social media, analytics, customer portals, and eCommerce platforms) and ensure brand/message consistency across channels.
- Partner with product management and BU teams to define market segmentation, value propositions, positioning, and go-to-market strategies; enable successful product launches with integrated campaigns and sales enablement tools.
- Establish best practices for pricing strategy and commercial excellence to support profitable organic growth.
- Implement Voice of the Customer and customer insight programs to guide product strategy, messaging, and market prioritization.
- Monitor competitive activity and market trends; identify whitespace opportunities and growth adjacencies and translate insights into action.
- Lead marketing due diligence and post-merger integration for acquisitions; develop scalable marketing frameworks for newly acquired businesses.
- Guide development and execution of marketing programs and events that generate measurable return on investment.
- Manage key agency and vendor relationships; ensure governance, efficiency, and performance against objectives.
Qualifications:
- 10-12+ years of proven experience in a senior marketing leadership role (e.g., Senior Marketing Director or equivalent), leading multi-site and/or global teams.
- Bachelor’s degree in Marketing, Business, or a technical field (STEM) with demonstrated marketing experience; MBA or Master’s degree preferred.
- Demonstrated ability to understand and translate complex, technical products and customer solutions (preferably in an industrial/manufacturing environment).
- Strong strategic planning, execution, and change leadership skills, including operating across cultures and time zones.
- Strong analytical, communication, and project/program management capabilities; able to build executive-ready narratives from data.
- Experience building or leading shared services marketing teams and/or teams in low-cost regions is a plus.
- Experience in Industrial Technology companies preferred
Traits & Competencies:
- Strong business and financial acumen; comfortable balancing growth and profitability.
- Executive presence with excellent written, verbal, and presentation skills.
- Results-oriented and metrics-driven; continuously improves performance through testing, learning, and optimization.
- Innovative and creative thinker with learning agility in modern digital marketing practices.
- Collaborative relationship-builder who can align diverse stakeholders and lead through cultural and technological change.
Location & Travel:
- Ideally based near an Ametek location in the US or Europe and able to travel to business locations as needed.
Nearest Major Market: Boston