Job Title:  Market Segment & Global Business Development Manager

We are looking for a Market Segment & New Business Development Manager to join our team! 

The Market Segment & New Business Development Manager is accountable for achieving the established sales growth targets for the Bison product portfolio in the Transportation, Heavy-Duty Off-Road Equipment, and Energy markets.  This position will establish the strategic direction for these market segment by assessing market trends, collecting and synthesizing appropriate market VOC, developing commercial strategies and product roadmaps, identifying new and existing growth targets in the segment and successfully penetrating such target accounts, negotiating and closing deals with new and existing customers and driving internal resources in Product Management and Engineering to deliver innovative solutions. 

The Business Development Manager must excel at communication and team building in a matrix environment within all areas of the business.  The position will be the internal and external leader for the market segment; closely directing product line management, engineering, manufacturing, marketing and field sales to maximize the market segment’s growth potential. 

What you will do: 

• Focus on market segment growth through VOC, market trend analysis, New Product Ideation (NPI), and Growth Funnel opportunities (new incremental business opportunities) 
• Establish the global market segment strategy and work closely with Product Management on the product line strategy  
• Identify key targets in the segment and build relationships and growth strategies within each target account 
• Develop sales channels in support of the market strategy by assessing and identifying markets and opportunities, developing business plans, and creating new product offerings 
• Steer the product development process by translating customers motion needs into product innovations to maximize Bison’s value proposition  
• Manage the initial stages of the New Product Development toll-gate process and oversee the NPD launch working with Product Management and Marketing  
• Where appropriate, create methodology to utilize the global Field Sales and Inside Sales teams as well as utilizing Digital Marketing capabilities as lead generators funneling opportunities to Bison
• Facilitate training for global channels for assigned product families
• Develop key account strategies for top strategic accounts 
• Analyze and report on global pricing and competitive pressures and work closely with Product Management on developing winning pricing strategies for the Bison portfolio
• Create the long-term, 5-Year strategic plan for our chosen market segments
• Participate in potential acquisition analysis
• Participate in various industry and trade groups
• Direct the Marcom and Digital Marketing resources including:
  • Creating the Go-To Market strategy 
  • Overseeing SEM to include AdWords, SEO, social media and other online campaigns with Digital Marketing
  • Overseeing PR and Ad Campaigns with Marketing
  • Suggesting and selecting tradeshow participation that will most benefit growth potential

What we are looking for: 

• Bachelor's degree in electrical engineering, mechanical engineering, or related technical degree or equivalent
• 10+ years of experience in the marketing/sales of technical industrial products
• Strong leadership and teamwork skills 
• Demonstrated success and experience in strategic leadership of marketing and business development
• Ability to work effectively in global cross functional teams
• Strong financial management skills with proven ability to develop short-term and long-term business plans that deliver acceptable ROI
• Ability to present strategic plans to highest levels of company and sales management teams on a global basis
• Excellent communicator and strategic thinker with high level of business acumen
• Hands-on, great motivator, entrepreneurial, willing to grow to further responsibility
• Ability to travel globally at least 40%

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