Job Title:  Senior Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist

Job Description:

We are seeking a Senior Digital Marketing Specialist with 3 - 5 years of experience in Performance Marketing, SEO, Lead Generation, Demand Generation and Content Management. The ideal candidate will have a proven track record in managing Google Ads, Bing Ads, and LinkedIn Ads campaigns, optimizing digital content, leveraging LinkedIn Sales Navigator for lead generation, and utilizing data-driven insights to enhance marketing performance.

Key Responsibilities:

• Plan, implement, and optimize Google Ads, Bing Ads, and LinkedIn Ads campaigns to maximize ROI.
• Develop and execute SEO strategies to improve search engine rankings.
• Maintain a content calendar and oversee digital content publishing.
• Track and analyse campaign performance using Google Analytics and Google Tag Manager.
• Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
• Utilize LinkedIn Sales Navigator for Profile lists, create catchy in mails for lead generation and outreach.
• Work with CMS platforms like Sitecore and Big commerce to create and manage content and Landing pages.
• Provide biweekly and monthly analytics reports on ads and organic traffic.
• Implement remarketing strategies to generate demand and nurture leads.
• Design and execute email campaigns using Pardot Account engagement marketing automation.
• Use Power BI for data visualization and reporting.
• Collaborate with cross-functional teams to drive digital marketing solutions.
• Ensure consistent and high-quality content authoring for brand messaging.
• Utilize Adobe suite for creative asset development.

Preferred Qualifications:

•  Bachelor’s degree in marketing, Business, Communications, or a related field.
•  Minimum 3 years of experience in Digital Marketing, Google Ads, Bing Ads, LinkedIn Ads, and SEO.
•  Hands-on experience in CMS platforms like Sitecore for content and landing page management.
•  Strong proficiency in LinkedIn Sales Navigator for lead generation and outreach.
•  Strong analytical skills with experience in Google Analytics, Google Tag Manager, and A/B testing.
•  Excellent written and verbal communication skills for cross-functional collaboration.
•  Experience with Adobe Suite is a plus.

If you are a results-driven digital marketing professional with expertise in SEO, paid advertising, and lead generation, we encourage you to apply and join our dynamic team.