Job Title:  Reporting Specialist

We believe the world is shaped by decisions and those decisions only hold up when they’re grounded in objective truth. Our solutions capture buildings, sites and scenes exactly as they are and transform that data into insight teams can use to plan, verify, investigate and act with confidence.

 

Across Architecture, Engineering & Construction (AECO), Geospatial and Public Safety, we support professionals who establish truth, verify progress, investigate events and protect people & places. From surveyors defining the foundations of a project, to architects and builders coordinating complex infrastructure, to public safety professionals documenting critical incidents to deliver justice to communities. Our solutions underpin accountability and inspire trust in every decision.

 

At FARO INSIGHT, we admire individuals who wish to shape the future with us. Who believe leadership starts with responsibility. Who believe great innovation serves real-world outcomes. And who believe in long-term impact, over short-term noise. Here, you will be part of a team that puts those beliefs into action, creating work that makes a meaningful difference.

 

 

Demand Generation Data & Reporting Specialist

 

Role Summary:
• Own the design, governance, and evolution of demand generation reporting across the prospect-to-opportunity lifecycle and marketing attribution. Provide clear visibility into demand generation performance and funnel conversion to support decision-making.
• Partner with Marketing, Sales Ops and IT to ensure aligned data, scalable dashboards, and reliable reporting. Revenue reporting remains with Sales Ops.

 

Key Responsibilities:
• Build and maintain Power BI dashboards for marketing performance, demand generation, and funnel conversion from prospect through order creation.
• Own reporting across the prospect-to-order lifecycle, including leading and lagging indicators
• Develop and maintain marketing attribution models to quantify the impact of marketing initiatives on pipeline creation, ensuring alignment with Sales Ops.
• Define and govern data models, metric definitions, and schema standards to ensure consistent and reliable reporting across marketing and sales-facing datasets.
• Integrate and manage data from Salesforce, Pardot, and Google Analytics in collaboration with IT. Own business logic, data modeling, and reporting outputs.
• Lead data hygiene initiatives, including deduplication, normalization, and enrichment, to improve data quality and reporting accuracy.
• Deliver trend analysis and forecasting on marketing performance and funnel progression.
• Support the development of new dashboards and reporting use cases aligned to evolving business priorities.

 

Success Measures
• Clear and consistent visibility into prospect-to-order funnel performance
• Reliable marketing attribution to pipeline creation
• Reduced discrepancies in marketing and funnel-related reporting
• Adoption of reporting across Marketing and Sales teams
• Timely delivery of high-quality dashboards and actionable insights

 

Required Experience & Skills
• 5–8+ years of experience in marketing analytics and BI
• Advanced experience with Power BI (dashboards, data modeling, dataflows)
• Strong SQL skills, including data transformation and preparation for analytical use
• Hands-on experience with Salesforce and Pardot data structures and reporting
• Strong understanding of marketing funnel metrics and attribution models
• Ability to translate business questions into structured analysis and clear insight.

Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs

 

Preferred Qualifications
• Experience with Google Analytics 4 (GA4) in a reporting or integration context
• Familiarity with multi-touch attribution frameworks or tools
• Exposure to workflow automation tools such as Power Automate