Job Title:  Marketing Automation Specialist

Job Overview: We are seeking a talented and data-driven Salesforce and Marketing Automation (Pardot) Specialist to join our dynamic team and help us optimize our marketing efforts. You will play a crucial role in managing and developing our Salesforce platform and the built in Pardot tools to support our brand. You will be responsible for developing and executing strategies that enhance customer engagement, streamline marketing processes, and drive sales growth. You will collaborate with cross-functional teams to ensure data integrity, optimize workflows, and support marketing campaigns.

Key Responsibilities 

1)        Marketing Automation:

• Oversee the implementation and optimization of marketing automation tool (Pardot Advanced) including landing pages, email campaigns, forms, events, webinars, segmentation lists and data mapping.
• Design, execute, and monitor email marketing campaigns, nurturing programs, and customer journeys. Identify trends and opportunities for improved open, click-through and conversion rates also monitoring email deliverability. 
• Manage and maintain automation rules, segment and target audiences with dynamic lists, and provide data insights to improve campaign effectiveness.
• Track, analyze and report on campaign performance and lead scoring model and provide actionable recommendations for improvement to improve ROI.
•  Create dashboards and reports for easy campaign analysis and ROI evaluation.
•  Troubleshoot technical issues and maintain various integration points with other marketing technology platforms.

2)        CRM Management:

·         Manage lead upload and overall database. Conduct regular data audits to ensure data quality and accuracy.

·         Support move from D365 to Salesforce. Set up integration between Salesforce and Pardot.

·         Administer and optimize the Salesforce CRM platform.

·         Develop and maintain reports and dashboards to track key performance metrics.

3)        Training and Support:

·         Provide training and ongoing support to users of Salesforce and Pardot.

·         Serve as a subject matter expert on Pardot and Salesforce supporting the Digital Marketing team with campaign creation, optimization and analysis, Showcase best practices regularly report campaign performance based on data insights.

·         Collaborate with IT to troubleshoot issues and implement system enhancements.

·         Stay updated on industry trends and best practices related to Salesforce and marketing automation.

·         Identify opportunities for process improvements and automation to enhance efficiency.

4)        Qualifications and Experience
·         Bachelor’s degree in Marketing, Business, Information Technology, or a related field.

·         8 – 10 years of experience in the field of Marketing Automation and Salesforce

·         Expert understanding of Pardot Marketing Automation to support data transfer, field mapping and to make customizations as per requirement.

·         Strong technical skills and experience in building effective marketing automation campaigns including e-mail marketing and nurturing campaigns with dynamic content.

·         Must be a competent HTML/CSS developer. Develop and maintain responsive email and landing page templates. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.

·         Strong attention to detail and accuracy. Be detail oriented and able to identify and resolve issues.

·         Data-driven with highly analytical approach to measuring success through set KPIs.

·         Excellent communication and interpersonal skills.

·         Ability to manage multiple projects and meet deadlines in a fast-paced environment.

·         Salesforce Administrator certification and/or Pardot certifications are a plus

·         Ability to work both as part of a team and independently with minimal direction on a global level.

·         PowerBI proficiency to expert level a clear advantage for impactful data visualization