Job Title:  Front-end developer - Landing pages (Pardot)

Role Summary

The Front-End Developer will be responsible for designing, building, and managing landing pages and templates in Pardot to support marketing campaigns across multiple channels. This role requires strong front-end development skills, expertise in Pardot, and the ability to create and manage forms (including multi-step forms) while ensuring high-quality UI/UX. The developer will work on multiple projects simultaneously and deliver reusable components and documentation for marketing teams.

Key Responsibilities

· Develop responsive landing pages in Pardot using HTML, CSS, and JavaScript.

· Create and manage forms (including multi-step forms) with proper validation and user experience best practices.

· Build reusable templates and provide clear documentation for codeless assembly by marketing teams.

· Troubleshoot and resolve display issues, CSS conflicts, and script errors.

· Apply UI/UX principles to ensure visually consistent and user-friendly pages.

· Implement essential tracking elements (UTMs, pixels) for campaign measurement.

· Maintain and version reusable components for scalability.

· Manage multiple projects simultaneously, ensuring deadlines and quality standards are met.

Qualifications

· 3–5 years of experience in front-end development (JavaScript, HTML, CSS).

· Hands-on experience with Pardot and similar marketing automation builders (Pardot strongly preferred).

· Knowledge of the Salesforce environment (basic familiarity for integration context).

· Ability to write Regex and create scripts for form logic and validation (preferred).

· Basic understanding of on-page SEO (not mandatory).

· Excellent English communication skills (written and spoken).

Ideal Candidate Attributes

· Strong attention to detail and commitment to high-quality deliverables.

· Highly organized, able to manage multiple priorities effectively.

· Results-driven with a focus on meeting deadlines and campaign objectives.

· Demonstrates UI/UX sensitivity and a passion for creating user-friendly experiences.