Job Title:  Divisional Marketing Shared Services Leader

Role Purpose

The Marketing Team Leader will drive operational excellence and strategic alignment for the India Marketing Shared Services team, while leading the transition to a shared division marketing model. This role is pivotal in managing resources, fostering collaboration across business units and geographies, and championing innovation to elevate marketing performance and customer engagement.

Key Responsibilities

Strategic Leadership & Change Management
•    Working with leadership to develop and execute marketing strategies supporting both shared services and division-wide objectives.
•    Lead the transition to a shared marketing structure, driving adoption of new processes and tools.
•    Provide insights and recommendations to enhance marketing effectiveness and alignment.

Operational Excellence & Execution
•    Oversee day-to-day operations, resource allocation, and workload balancing for the India Shared Services team.
•    Ensure timely and high-quality execution of marketing tasks (content creation, digital campaigns, SEO, analytics).
•    Track and report on KPIs such as campaign ROI, lead generation, and SEO compliance.

Collaboration & Stakeholder Engagement
•    Act as the primary point of contact for BU Marketing Leads and global stakeholders.
•    Build strong relationships across local and global teams to align marketing priorities.
•    Facilitate regular alignment meetings and maintain transparent communication channels.

Innovation & Customer-Centricity
•    Champion innovative ideas, tools, and technologies to enhance marketing performance.
•    Ensure marketing strategies and campaigns are aligned with customer needs and market trends.
•    Foster a culture of continuous improvement, learning, and knowledge sharing.

Data-Driven Decision Making
•    Leverage analytics and insights to optimize marketing decisions and performance.
•    Promote a data-driven mindset within the team.

Performance Management
•    Conduct regular reviews, provide feedback, and support team development.
•    Promote team stability, engagement, and cross-cultural collaboration.

Qualifications & Preferred Background
•    Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
•    7+ years of progressive marketing experience, with at least 3 years in a leadership role.
•    Experience managing marketing operations for large divisions or multi-business units.
•    Familiarity with shared service models and global marketing frameworks.
•    Strong digital marketing, content strategy, and analytics skills.
•    Proficiency in Microsoft Planner, Teams, and other collaboration tools.
•    Exceptional communication, change management, and stakeholder management skills.
•    Proven track record of leading cross-cultural teams and delivering results in dynamic environments.

Success Metrics
•    On-time delivery of marketing projects and tasks across all BUs and the division.
•    Achievement of defined KPIs (e.g., YoY lead growth, SEO compliance, marketing ROI).
•    Increased alignment and collaboration between business units and shared marketing team.
•    Successful adoption of shared service marketing processes and tools.
•    Positive stakeholder feedback on communication, change management, and innovation.
•    Measurable improvement in marketing efficiency, customer engagement, and team stability.
•    Implementation of innovative campaigns, tools, and processes.

What Good Looks Like
•    A trusted advisor to business leaders, offering strategic insights and actionable recommendations.
•    A proactive leader who anticipates challenges and navigates ambiguity with confidence.
•    A strong communicator who inspires teams and drives change effectively.
•    A collaborative partner who fosters a culture of shared success across geographies.
•    An innovator who continuously seeks opportunities to enhance marketing impact and customer value.