Job Title:  Digital Marketing Specialist

We are seeking a dynamic, results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives to drive brand awareness, lead generation, and revenue growth.  This role is ideal for a creative and analytical marketer with a strong foundation in SEO, SEM, social media, and website management, particularly in the B2B space.  The ideal candidate will also bring experience in content strategy, marketing automation, and cross-functional collaboration with international stakeholders.

What you will do:

 DIGITAL STRATEGY & CAMPAIGN MANAGEMENT

• Oversee and execute all digital marketing campaigns including SEO, SEM, display/retargeting, and social media.
• Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.
• Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.

CONTENT DEVELOPMENT & OPTIMIZATION

• Create and manage marketing content including advertising, white papers, articles, emails, short-form content, social media posts, and presentation decks.
• Collaborate with content teams to optimize blogs, landing pages, and website content for SEO.
• Map content to the customer buying journey and support complex sales processes, targeting OEM design engineers.

WEBSITE & SEO MANAGEMENT

• Maintain and update website content using CMS platforms (e.g. Sitecore, AEM, Drupal).
• Conduct keyword research, technical audits, and implement SEO strategies to improve organic traffic and search engine performance.
• Ensure website UX, speed, and responsiveness are optimized.

ANALYTICS & REPORTING

• Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.
• Deliver routine analytics and KPIs to senior management, including ROI calculations and competitive benchmarking.
• Collaborating on the analysis of competitor strategies to inform marketing decisions

STAKEHOLDER COLLABORATION

• Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies.
• Support product positioning and messaging for both existing and new product launches.
• Assist with event marketing, including strategy, collateral, and promotions.

MARKETING AUTOMATION & DATABASE MANAGEMENT

• Oversee marketing automation initiatives to nurture leads and shape market perceptions.
• Manage database marketing efforts and ensure compliance with company marketing policies.
• Other duties as assigned.

We are looking for:

• Bachelor’s degree in marketing or related field; or equivalent combination of education and experience.
• 3+ years of hands-on experience in digital marketing, preferably in a B2B environment.
• Strong knowledge of SEO, PPC, social media, and website management.
• Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms.
• Excellent written and verbal communication skills.
• Fluency in English required.
• Basic knowledge of HTML, eCommerce platforms (e.g. SAP Commerce), and graphic design tools (e.g. Adobe Photoshop, Illustrator) is a plus.
• Technical acumen in electrical or mechanical domains is preferred.
• Ability to travel domestically and internationally <10% of the time.
• Ability to work in a collaborative and international team environment.