Job Title: Digital Marketing Specialist
Bangalore, KA, IN, 560048
The Digital Marketing Specialist will be based in Bangalore, India, and will focus on managing our Google Ads, SEO strategies, and serving as the Data Analyst for all digital activities. Key responsibilities include utilizing tools such as GA4, Ahrefs, and Google Search Console to optimize digital marketing campaigns and analyze performance data. The specialist will work independently, proactively learning and implementing best practices for managing digital journeys for our products within AMETEK STC. Additionally, the role involves overseeing lead generation across all websites and other digital channels.
Position Requirements: Proven experience in managing Google Ads and SEO campaigns.
Strong analytical skills with experience in GA4, Ahrefs, and Google Search Console.
Ability to work independently and take initiative in learning and applying new digital marketing strategies.
Excellent communication and project management skills.
Experience in lead generation and managing digital channels.
Salary Range: Competitive salary based on experience and qualifications.
Education Required: Bachelor’s degree in marketing, Digital Marketing, Business, or a related field.
Position Requirements: Advanced certifications in digital marketing tools and techniques are a plus.
3-5+ years of experience in digital marketing with a strong focus on Google Ads, SEO, and data analytics.
Proficiency in using Google Analytics 4 (GA4), Ahrefs, and Google Search Console for reporting and analysis.
Familiarity with content management systems (CMS) like Sitecore, or WordPress.
Proven ability to manage and optimize paid search campaigns to drive traffic and conversions.
Strong understanding of lead generation strategies across websites and digital channels.
Experience in working with cross-functional teams to coordinate digital campaigns.
Ability to work independently, take ownership of projects, and learn best practices for managing digital journeys within a global company.
Excellent analytical skills, attention to detail, and problem-solving abilities.